I looked up the word "churchianity" after I went to the morning service Thanksgiving weekend (feel free to read into that) and I found its usage recorded as early as 1789. This post already feels less original. I'm changing topics.
The spiritual world is like those advertisements. Seek the truth and it seeks you. Seek delusions and they do the same in very believable packages with lots of good reviews. Our lives are a profound interest to the creatures of that realm and the God who made it. And they're paying close attention to our interests, eager to provide matching material. It's a world with its own consumer algorithms, clique baits and viruses but it's also a world of priceless and practical knowledge for those who check their sources and approach the margins with caution. Happy shopping!